Iconic Africa creates exclusive luxury African safari and adventure holidays for couples and families in southern and eastern Africa.  It is the brainchild and driving passion of American based Terri Abadi and South African based John Holley. In December of 2014, Terri and John joined forces to turn a traditional travel agency into a world-beating online travel platform that showcases the African destinations which best represent Iconic Africa’s values of opulent luxury, world-beating African hospitality, delectable contemporary cuisine and most importantly an authentic commitment to wilderness conservation.