All rights reserved | © Cassandra Kidson
Famed for its attention-grabbing campaigns and iconic models, the Wonderbra brand became a sensation in UK and the rest of Europe from the early 90s. Since then it has expanded from the simple push-up design, into a full range of lingerie, boosting women’s cleavage and self confidence!
With a sassy, free-spirited, autonomous brand voice, we were tasked to combine Maidenform and Wonderbra without losing the recognition of the brand or it’s identity. Once finalised, this new logo had to be carried through to a comprehensive global brand guide. This guide shows how to use the logo across all media, and new packaging for the full Wonderbra range. It ensures consistency and therefore brand recognition.
The new logo needed to fully integrate the two brands without compromising the identity of Wonderbra. Because Wonderbra is such an iconic brand, it was essential to ensure that brand recognition remained strong.
The final logo design combines the “Wonderbra” in its traditional font, incorporating the “M” design and magenta colour of Maidenform. The “M” shape has been manipulated to give a subtle suggestion of cleavage. The black and magenta colours created a strong, yet feminine, combination.
All rights reserved | © Cassandra Kidson