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WELCOME TO CASSANDRA KIDSON & ASSOCIATES

Our Process

Each step in this process is crucial for creating designs that are not only visually appealing but also purposeful and impactful.

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Research & Discovery

This initial phase is all about understanding the problem, the audience, and the goals of the project. It involves gathering key information through client interviews, competitor analysis, and understanding the market landscape. You identify the target audience, define the brand’s voice, and set clear objectives. The research phase is crucial because it sets the foundation for everything that follows.

Next Up

Concept Development

Once you have a clear understanding of the project, you move into brainstorming and idea generation. In this phase, designers explore different approaches, create mood boards, sketch ideas, and begin formulating visual concepts. The goal is to experiment with various styles and solutions that align with the brand’s identity and objectives. Feedback is collected to refine and narrow down the concepts to the strongest options.

And Finally

Execution & Refinement

After selecting the best concept, the design moves into the final execution stage. This involves translating the chosen idea into a fully realized design, whether it's a logo, website, advertisement, or packaging. Designers focus on perfecting details, ensuring consistency, and making sure the design is functional across all platforms. The design is refined and adjusted based on feedback before the final product is delivered, ensuring it meets both aesthetic and strategic goals.

Need a rebrand?

Rework the Project

our services

We have evolved over the years, keeping up with trends and following the move from print to digital. Whatever your design needs, we can assist.

We bring our diverse design expertise to branding and packaging, working across a wide variety of sectors to create striking visual solutions for complex branding problems.

We design materials for magazines, custom publications, through to bespoke corporate publications.

We bring incredible aesthetic acumen to the digital realm, with a deep understanding of how to create a strong online presence.

We use our design and content expertise to craft a social media strategy that will boost your business and provide a return on investment for your brand.

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let's talk

about your next project .

Offering creative solutions. Dream. Innovate. Implement.