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WELCOME

about us

DESIGN IS KEY TO FIRST IMPRESSIONS

In today’s fast-paced world, design is often the first thing people notice about your brand. A visually appealing and well-thought-out design can instantly capture attention and convey professionalism, while a poor design can turn potential customers away. Great design makes your brand memorable and sets the tone for the entire customer experience.

May22669 - Cassandra Kidson & Associates - 2022 MEAM African Exc

Styles come and go. Good design is a language, not a style. — Massimo Vignelli

In a crowded marketplace, great design can be the differentiator that sets your brand apart. It helps you stand out, showcase your unique qualities, and create a lasting impression. In many cases, the visual experience a customer has with your brand will influence their perception of the product or service—sometimes more than the product itself.

We are the creators of brand stories, the collaborators, the conversation starters...

Design Creates Emotional Connections

Humans are emotional creatures, and design taps into that. The right design can evoke specific feelings—excitement, trust, joy, or even nostalgia—creating a deeper emotional connection with your audience. These emotional ties can increase brand loyalty and turn casual customers into passionate advocates.

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creative director

Who created our brand

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Cassandra Wimble

Founder

Graphic design is the art of visual communication. It is a combination of art and technology that connects through the use of typography, space, style and image.

 

I scrutinise colour and texture, notice the relationships between objects and often find a pattern and rhythm in what I see all around me. These habits of the eye and mind inspire my creativity.

 

Over the years I have developed my knowledge and industry network in the design, marketing, digital and print fields. I graduated with a Bachelor’s Degree in Technology Graphic Design from the Durban Institute of Technology and have over 20 years of experience in the industry. 

Having worked as a Graphic Designer, Studio Manager and Creative Director at various ad agencies in South Africa, I decided to establish my own business in 2008, servicing the design requirements of business clients in South Africa and internationally.

 

I am committed and passionate about my work and its ability to enable the success of others.

Recent awards

MEA African Excellence Awards

2024 - Best International Design Branding Company

MEA African Excellence Awards

2022 - Most Client Focussed Marketing Agency

“I found I could say things with color and shapes that I couldn’t say any other way—things I had no words for.”
Georgia O’Keeffe
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Offering creative solutions. Dream. Innovate. Implement.